Rethinking medical search engine marketing

these days for search engine marketing applications in the medical industry, operating quite confused and had to re-organize your thoughts, again forward.

1. The medical industry, search engine marketing

medical industry search engine marketing, is to search engines as a means (platform) to carry out the hospital's online marketing activities for the hospital to bring economic interest and popularity. All these concepts are not the focus of the medical industry, but search engine marketing, we, as SEM practitioners must keep in mind, the real from any one particular industry, such as the road ahead will be much broader. However, does not mean that industry-specific attributes is not important, it is important to the contrary, it is essential to success of our profession. That is the universal search engine marketing ideas, methods of operation must be familiar with, and industry-specific areas to be when we truly enter into the need to supplement the knowledge, according to the path of the search engine marketing, these knowledge integration in accordance with search engine marketing methods to analyze the industry's marketing, we have to market something, as we have to sell some of our products is, what features of our products, our products have any advantage. These are the basic concepts of marketing, is the market analysis.

2. The medical industry, market positioning analysis

for the medical industry, market analysis, market analysis is very general idea should be the same. Because the nature of the market is the dynamic balance between supply and demand process, so the market is a dynamic rather than static, which needs changing, even if the same demand will rise with early stage development of a certain level, pursuit of a higher quality of service. This is also the medical industry, also with the requirements of social progress for the health gradually improved, many previously considered to be the rule can be dead of disease, with its influence, its population expanding, will gradually lead to attention, then the new The medical needs arise. Demand is to guide producers to supply product to meet those needs, rather than the production before it starts to consider any sold. So not to open a hospital, waiting for the appearance of the patient on the bin, but to analyze, especially private hospitals, the policy factors also need to consider carefully, and what services we can offer, not only is able to supply the demand , the policy is a prerequisite. Under these conditions, we began targeting the market, which target the needs of our population, these groups of attributes (gender, age ...), the scope of activities of these groups (marketing reach), ability to pay (service price) and a series of analysis should be in place.

3. Search engine marketing, planning and implementation

Next we need to do is narrow the market analysis are part of search engine marketing, which can be through the network, the application used to search engine customers. We have the idea of ??search engine marketing plan and strategy, and colleagues have been high-profile controversy, comprehensive coverage with every step, stability and development in the pros and cons, and then think about it now, before that is not mature enough. In fact, each strategy can be successful, the key is in place the problem, if SEM team is mature, the economic strength of the market, analyze and understand well, to provide medical services and there is no problem, then take a high profile, and comprehensively spread is no problem, even if there is no accumulation of reputation, but also by some special service mode, quickly open the market to stabilize maintained as long as the pre-, post-growth rate is certainly very striking. This is my personal favorite way, but have to admit, every step is a better strategy, its risk is far less than the former, before a relatively small hospital, I also like the strategy adopted, bite second place, to do other forms of network information tools, the focus on word of mouth publicity, so even if the search engine ranking position is not ideal, but any course of patients determined to find us. (PS: peace of mind to face the things they themselves do not like is our long held, although some abnormal, but that will adapt and change their growth, thanks to opponents, thanks to those who have something I hate)

medical industry search engine marketing to the successful implementation, execution must be in place, whether right or wrong, executives must be the fastest implementation, this will be the first time in question time to be feedback. Any decision-making can not guarantee its accuracy, but must ensure its execution, is the leader needs to do the right thing, the right decision, but executives need to do things right, implement the policy in place. Often the right thing is not guaranteed, and should not be aware of other people have a keen sense of smell, which can not tell the truth, but they are still confident, perhaps a lot of difference between leaders and managers.

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