for many companies to cover all industries, it will be very busy the last few months, with quickly. Develop strategies, budgets have to go through, grading performance and ROI to assess the good. Everyone in the first quarter of next year getting ready for the big push. As the search for system optimization is a long process. Now consider the 2012 program of activities and ensure that all activities are ordered for the very good reason. The following four tips can ensure that your search engine optimization into 2012 ready:
1. Review your keyword research:
Few site keyword search for the first time focus on the perfect bid. Just because some search keywords every month to get X amount of benefit. Instead, start your own words and not to provide some confidence. However, some words seem very appropriate in your web page. Now is the time to see whether this is the case, what kind of words will be as you would expect? Which will show the unsatisfactory? That you did not deliberately target is for your page a stable data transmission traffic there?
search behavior evolve over time, that means good words in the 2011 trial, but does not mean that the same is true in 2012. Do not be afraid to redirect the new keywords, but make sure you do the data analysis page has changed!
2. Update your site content
your company will do in 2012 what new thing? you launch a new product? you need to make sure your website has been established to, and start running and the network links with other website connected to the company. Does your marketing department has a new vice president? You should probably add their resume, "About Us" or "management" page. Do you intend for them to establish a company-related social profile? Could you run a few year-end transactions, these special needs should be at the appropriate time from your web pages are added or removed. Now is the time to ensure the accuracy of your response pages and the reality of your company.
3. Brainstorming blog/article topic
most of the company's number one topic is the content of marketing market. So start 2012 start brainstorming now! If you feel your theme now become boring, do not be afraid of your colleagues and employees to seek inspiration. For example, your customer service or sales team to respond to your target group every day, asking them to write down by existing or potential customers ask questions, questions that each blog post can be a starting point.
you also need to subscribe to your competitors' communications data register or tribal Gerry surface. Because their target group is the same with you, these issues may be just in point. From their posts which you can tap into what the exact (not just copy never). You can also get good ideas, but they did not write, and then you will be in the unparalleled position.
You can also ask your customers to send your questions to the community archives page, and then look at your target audience interested and would like to learn more about what it is.
4. Run an audit link
an audit link established in 2011 for your portfolio to obtain in-depth understanding of the link is helpful. Most of your links come from? You are top-heavy? Remember, search engines like a variety of link building methods. It not only shows the white hat link you create while protecting your web pages accordingly. For example, if Google decided to link comments are so black hat, will lose much of your site link?
year it not only can video marketing, social media marketing, and display to you, it is also able to demonstrate to you that your site has won a natural link. Because you do not have control over the natural link in the upcoming year, identifying the source of your website is beneficial or harmful is very important. If many of your natural links from low quality sites or spam pornography, gambling and other sites, you will be victims of reverse search engine optimization. You need to get the link building strategy, so you know you need to do in 2012 What is the work.
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