Saturday, October 15, 2011

On the five key points to optimize the user experience

owners in the optimization of each process are also in the pursuit of superior user experience, but also clearly aware of the user experience for site ranking and weight have a definite impact, Baidu also increasing emphasis on user experience on the site importance. However, what is the user experience it?

user experience that users actually visit a site from the site images, text and layout to obtain the feeling of a combination of factors, the user is the main visitor's user experience is subjective feelings, which is why so many owners feel that the reason the user experience is difficult to do. User experience for e-commerce sites do double obvious sense, it would affect website traffic, conversion rate. Web site user experience is not good, even if there is traffic conversion rate is not high, so how should we do to optimize the user experience?

fact, the user experience that is hard to say easy to difficult, the most important thing is to from the visitor's point of empathy, not to the individual's subjective experience to the operation site, in conjunction with multi-user views, in the construction site when the teams take account of the views or friends, and then combined with search engine optimization. Here I will optimize the user experience of what the five aspects to note.

one: site access speed

this is the primary factor, adding users to find a site to open slowly, and even open, and ultimately the cost will be readily turned off, do so no matter how beautiful your site, and ultimately a failure of the user experience. So a visit to fast, stable space is very important, which I feel particularly deep, do not be cheap advertising space to the end repentant. If many people visit your site open to hand off will affect the search engines for your approval, spiders that your site will be of little value, thus affecting your website ranking.

II: the value of the site content

here refers to the value of content is the content of your site users to swim, that is, when users access what they need, each user to a site, must be that he needs this site content or services. Now many owners to attract free search engine of patronage and original, and the site has no unique content, so nothing will affect the user experience. The contents of this site is very important, users generally prefer the illustrated content owners can also be updated at the same time to insert some relevant images to help improve user experience.

III: website layout design

site layout design is particularly important if your site layout complex connection between the disorder, when the user enters your site need a few minutes he needs to find the content, the second time he will do? So, the site layout should be simple clarity, so that users can find what he needs at first glance the content; website colors are more beautiful, or should be simple style, do not use harsh or too eye-catching extra things, users will be very offensive. Of course, the design layout of this site is not only the surface, but also depth to navigation, description, quick sharing a good job, in this respect not only for search engine optimized, and optimized for the user experience.

four: site target users

the early stages of planning for each site should be planning their own Web site target users and their own market segments, especially to do e-commerce site This site should be optimized around the target users, what they need to know, what habits, so the site design makes it easier to do when the user experience.

Five: Web site late events

every successful Web site must have a loyal group of users, these loyal users, we pay special attention. For these users, webmasters can be set to hold a number of interactive and attract them to come shopping again, both to maintain old customers, but also to attract new customers, so that more users to accept your site. Web sites can hold voting or proposed activities, to obtain the views of user groups on the site, find the lack of sites, thereby doubling improve the site's functionality, optimized user experience.

Author: Bai Le Shi hair products shampoo http://www.bylots.com global Gouka Copyright ? reproduced with links to the form must indicate the author and original source!

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