proposal, a structural model of high-quality account cover all aspects of enterprise products and services. Yes, for the medical industry, involved with the disease, hospital-related groups, we should be covering, so the account number should be built strong, well some. Patients with psychological depth we found that search needs.
our auction analysts, must be from the patient or patient's family, friends point of view, what the needs of our search. I always thought that marketing is the keyword search engine marketing, word of these words is not just a concept, and represents a demand, and our marketing is to meet this demand, the demand for this type of (disease), These requirements also represent a class of people have needs (people).
Therefore, the main line is our primary classification of diseases, we are sick of single disease or species, should be clear that we can define the scope of the provision of medical services, usually provided by the hospital's treatment services range is certainly less than the demand, which is now many private hospitals, the development model, the core of the disease from some extensions off, and some disease conditions have not yet reached. On the one hand is the demand, on the other hospitals can not provide, whether the patient trust, whether in the industry have a certain impact.
disease can now, like most of the site's structure is divided into: symptoms (performance), etiology, risk, treatment, rehabilitation ... and a series of main line. Based on years of exposure to the medical industry, found that symptoms are always the majority class of words, words like symptoms should contact with patients with a disease which was the entrance. Why? In fact, we can search from a user's point of view, we suspect that their disease, as have any disease, we do not know, we tend to react from the beginning some of their own performance, such as physical discomfort, what psychological feelings, some parts of the long XX, abnormal fluid ... The first is a fuzzy concept. A search online, we found that these symptoms may have several diseases, but there are a closest, otherwise we should be able to continue the search, when we suspect is one of the time, we'll go search for it kinds of sick, then we will know what the symptoms of this disease, we will work with than what their symptoms, to determine in the end is not the disease, determine or uncertain, perhaps we will ask online a doctor. This has led us to continue to learn.
and to understand the disease itself may cause the patient to confirm the disease, and eliminating other recognition process. For a class of Internet users search for hazards tend to be more focused on the treatment of this disease is not necessary, most of the time that no harm will choose to abandon the treatment, especially in the cost of treatment is very expensive and they know when they will often hesitate in such a the mental process. If the doctor can zoom in a timely look at pain, maybe they will make up their minds.
search term treatment of patients with class are often more selective and will combine areas, hospitals, technical, expert, cost, reputation within the industry to search for other combinations. To choose the hospital they should be authoritative (determined to cure), benefits (treatment costs are considerable), a good reputation, and also some of the region (often developed areas of the hospital have a special feeling, or easy) is required, But most important the first two.
look at the crowd, and now the network Baidu Union also has a direct function of the crowd, but it should be based on user attributes, rather than on the customer relationship. General there will be patients themselves, relatives of the patient's family, friends, several categories of patients. Patients should have their own independent judgments, and often they search for the word should be concerned with their own experience of similar groups. Search the families of patients because the patients themselves often do not have the autonomous capacity, or the patients themselves have been stubborn, do not think their illness, such behavior has forced the search. Is also often a friend to help search for a transfer process, often there is a certain bias of information, communication and correct the error many times, they will discuss back and forth, eventually will reach an agreement, finally able to reflect the patient's own needs.
article by a medical marketing bloggers (Escape: 1271200549) original, please indicate the source: www.120sem.net.
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