Saturday, October 15, 2011

SEO disappeared off Taobao What can we do?

2010 years early June release of the new algorithm, all the API model Taobao customers are all killed off, but the JS call Taobao customer links are fine, six months later, Taobao off site programs continue to be killed, we can look at Taobao's where all sites are banned Baidu robots crawl.

So why Taobao shielding Baidu, the beginning is actually very simple, because Taobao would like to profit, so crawl banned Baidu, Taobao assumptions about where the goods if the information is Baidu crawl, then each individuals to buy things directly to the Baidu search, do not go to Taobao for station search. Then there are the business will go to Taobao to buy train services? Certainly are going to sit Baidu auction. So why the ban Google Taobao? Because Google is not the left top bid. We know that the left side of the search page ranking is the most direct, most users access the search results.

Why Taobao Taobao to launch off

Taobao would like to get search engine traffic, things were neither want their search engines to crawl, but do not want to waste a few day of Baidu tens of millions of traffic, so Ma launched Taobao on passenger directly to the owners to provide API calls. To the large number of traffic to click into Taobao, since Ma is very smart, so Li is not stupid, you will not let me grab your resources, so you want to get my traffic, how could it, so in 2010, Baidu K point in June have been off most of the Taobao site.

then Taobao customers now can not do it?

depends on Taobao customers can not do, which we do depends on the way off Taobao, Baidu is very welcome that we know valuable product information, similar Taobao station product information, valuable product information refers to the user through human editors valuable information. We can look at "beautiful said" website, he is also Taobao off, but he Taobao passenger model has changed, too, from Baidu import traffic to Taobao to take Taobao's commission, but has not been Baidu K too. Is completely user to share the information to the user.

you like this site, why not Baidu K it, there are also links to call, because it is user-generated value, Baidu is very welcome to have a value to the user, any user to produce something of value on the Baidu search engine is good, but a large number of API calls directly, generally a lot of duplicate content to appear.

this part of the traffic is indirectly introduced a number of large-scale platform. But for the auction, but also for secondary search users, Baidu directly if you can not find the products when their needs, but also to Taobao, Jingdong, all passengers in a number of large sites to a second search.

the average user is very annoying the second search, if one in the end, why spend two search? Then this part of the traffic go? This part of the flow by some large sites spend millions to buy back the. So tens of millions of Baidu's daily shopping traffic is not for us a chance? Hundreds of transit spending.

If we now make a separate shopping site optimization, is not it will be a lot of traffic? If we can directly address the needs of the user direct purchase will not be the traffic? Then we do it?

1, sub-categories of consumption share. Similar to that beauty and mushroom Street users to share, but no need to do so all we can share the meticulous classification of the consumer. When users share the title is quite arbitrary, so we need to monitor for key words, so that each share has a long tail keywords. Users to share the very simple to write does not meet the SEO standards ah. Users to share the long tail keywords do not help you, but we can use the program to grab that control long-tail keywords. You can monitor your site to the long tail keywords, you can make your site better ranking long tail keywords.

2, independent stores SEO optimization. Whether you are selling your own products or sell other people's products on commission, so specific to what to do? We do not directly meet the users shopping malls, but to guide the user to Taobao shop to buy, do the small independent stores often encounter to the question:

(1) independent stores not included in the ideal

1) the product is unitary. Small and medium sized mall category. Whether any of the electronic store, your product must not be too complex. Included to reduce the difficulty.

2) key words which do not contain the word Taobao.

(2) almost no ranking within the page

caused no ranking within the main page is the page acquaintance degree, page optimization improve. Mainly from the following aspects:

1) picture of ALT optimization must be good, can not go to accumulation of key words, or single words;

2) must be consumption share, this will lead to unique content;

3) of the conventional product advice to answer. Appropriate modifications, can increase Baidu second included, can improve the ranking;

4) provision of the relevant product recommendations.

the above I Taobao off some introductory SEO can be seen, not Taobao customers can not do SEO, but to do Taobao off mode should be altered, SEO, we need to search with engine algorithms change, we need to meet the needs of users.

Author: Beijing SEO

Copyright: Reprinted from your famous: http://www.abcseo.org

No comments:

Post a Comment