buy wild type site in China has gradually faded wave of expansion, but at present China still buy as many as 5,000 of the class web site, buy class website in throwing money at advertising to expand their market and also should pay attention to their own site optimization construction, today, the situation on the handle to optimize the network and do an actual case study.
site basic data situation:
1, outside the chain: yahoo outside the chain of more than 80,000, the number of large, but a large part of the link origin is the site navigation station, not the distribution of natural
2, include: Google (200 million), Baidu (37 million) and other major search engines are very large, well-optimized title and content, including there are geographical nature of words, but there are many duplicate page title columns, columns could be improved to optimize the page title
3, web interface design is reasonable, with a very warm color, but the page design of navigation systems and other details are not place
site optimization promotion strategy:
a first for the home side optimization
Home Site logo add the alt attribute, Text for the home page content
title page title optimization, page header text is set to target keywords throughout the site, the entire station should be the target keywords and web site name and the nature of the most relevant keywords combination. Amended as follows: before optimization:
goal of the current web page description of key words which are too many words, what would be better streamlined. Before optimization:
Home Site logo at the bottom add the alt attribute, Text for the home page content
Second, Local Page Optimization
optimization part master part on keywords, such as cosmetics buy, buy, and so the hotel tour, the current network handle a large part page part of the title page is not added to the channel name of the channel, resulting in most of the channel page with the same title, lost a lot of long tail keywords
geographical nature of the columns page, to optimize the geographical nature of the part to optimize the composition of the city plus column keyword , buy cosmetics, such as Beijing, Beijing hotels and other tourist buy
Third, the site content page optimization
locate a good long tail keywords for each product, statistical a long tail keyword list, set up websites within the chain, then the relevant blogs, forums outside the chain of hair, increase the number of long tail keywords and ranking, to the traffic through the long tail
locate a good buy products target words, buy the product because each is different, so set on the target words have to make distinction, it is important to set the title in the api, so that when the page is buy navigation site crawl, can bring a lot of external links
content page directly optimize product keywords, such as hotels Retail price 189 yuan of GreenTree Hotel Wuhan is only 99 yuan
on urban content page optimization, to distinguish whether the product with the city's character, examples are as follows:
with a city's character, the local characteristics of the product, use "city name + content" component keywords, such as Beijing Old sour soup pot double package Tuangou Jia 68 yuan;
no urban characteristics, there is no regional characteristics of the product do not need to add cities, such as Nokia Tuangou Jia 500, and do not need to buy Nokia written Beijing price of 500 yuan
content page with all the pictures on the alt attribute, according to the expression of each image to add the appropriate description of the different meaning, not all the same so the description of the content page keywords in anchor well text, the appropriate link to the section navigation, and other related products, buy, such as the emergence of Nokia, Nokia on the link to the relevant page
four sites the city page optimization
cities channel home, making a good target keywords, such as: Shanghai buy website, handle online sea channel home logo to buy the city's alt attribute is City Channel Page Title
five , navigation system optimization
position navigation, more serious problem is that not all pages throughout the web site navigation design position, all the columns page, add content pages should position navigation, Navigation Content Example: handle Home>> Beijing handle buy>> Hotel>> Hanting chain special 100 yuan
the main navigation, there is no sub-primary and secondary sections, the first is more difficult to optimize, and then the user experience is bad, the proposed subdivision into the buy baidu navigation, as, for example, is divided into food and beverage, entertainment, living, online shopping, and then divided two sections, so that the user is also looking comfortable at the same time multi-page section also many more relevant information for each part, more favorable site optimization
sub navigation, now buy the majority of sites are not an effective use of sub-navigation, the proposed sub-navigation in two parts, part one Navigation, recommended the city put the other part
city navigation, it is recommended at the bottom of each page, which is the sub-navigation position with City Navigator
six sites outside the chain Optimization
optimization focused on making the site outside the chain of distribution is more natural, wider coverage
blog, forums and more of these common method is not to mention
good web api, submitted to the relevant site navigation buy up
submitted to the Web site, which handle network to do the work well
buy sites with relevant inter-chain, improve Web site related, such as the United States and groups, and other
cooperation with other discount type sites, such as net 51 rebate, because such sites closer to life, users are more concerned about love, but is also associated with the buy site.
seven other optimization
produced 404 pages, the current input error page to jump directly to page
browse relevant: in increase in the content page should be on the right side "view of the product user also browse those", so to guide the user to pay attention to other people about products, and increase sales increase website pv
related products : the right of each product is at present some of the activities of information, related to the product should be added to other products, such as Nokia mobile phone, the right to add some htc, apple mobile phone board-related information, so as to make up the association between the product
analysis above is the case today, for website optimization, everyone has their own ideas, communicate with friends welcome to explore. This network http://www.52kama.com by my original Aika Ma, Welcome to reproduce this, but please keep the link, thank you.
No comments:
Post a Comment