Fine smell roses: how to use the "Taobao riot" do event marketing

Hello, everyone, I'm fine smell roses. "Taobao riots" more fire fights these days, Chinese people have sent back their own tradition: onlookers, as a personal webmaster, very small part of what we can not change, but do not want to miss anything, because we all know that is definitely a big event we used to do a good event marketing theme. If the weight of our site is high enough, good enough to write the article, then we can use this article or post huge traffic, and sometimes even help us to translate into gains. The following Beijing SEO fine smell roses for everyone to talk about how to use this incident as an event marketing. "Taobao riots" caused not only thousands, tens of thousands of things, it's like a bomb on the network crazy pass, we need to do event marketing, we must first distinguish the core of this event, followed by selection to bring traffic to our words, followed by the completion of our article, the final choice of the site published.

1, "Taobao riots" of the data analysis

for the "Taobao riot" We first have to do is to understand the whole thing the whole story, and find the widest range of topics related with this subject and news, such as people with Ma, Zhang Yong, Taobao Mall, large mall Taobao sellers, small sellers Taobao Mall, and even the "Taobao riots" in the planning persons, sponsors, and followers, which if relevant, can be used as the theme we have to sort out.

Secondly, every hot event for us is a lot of relevant keywords, because different people search habits, and want to know the different events of the search words are different, so in this case we can dig a lot of long tail keywords long tail keywords which index is huge. Here I have collected some of the key words to see the data:

first look "Taobao riots" the key words, the index soared from zero to more than 3,000

look "Taobao new rules" the words, from the log number 140 to 4,000:

" Taobao Mall "the key words because this incident has increased, from 130,000 rose to 17 million, there are rising. "Ma," the word has more than 5,000 fast rise from 10,000, Zhang Yong, also from the beginning to more than 500 900. There are many words I do not have statistics from these data, we can know that this event is very popular, as long as we can learn from the words selected for the election of the subject matter, with the good, I believe, can bring great site for their own the flow.

2, how to select topics to write articles

for selected subjects, there are many places you can write. First, I think we are on this matter can be divided into two areas to express their views, for example, we support the Taobao, Taobao Mall will support their "enterprise" to "normalize" "authentic" of because for our customers is a long-term interests, we need to spend considerable money to get the amount of enjoyment. But from another perspective, support for small and medium sized mall sellers should not be a stick and killed people on the boat, desperate rabbit will bite, not to mention people anxious.

Second, we can talk about the new rules Taobao Mall for our influence, a lot of people here can be divided into two aspects, first, Taobao, one big mall sellers, one small store sellers, One customer, there are some that rival Taobao, of course, spectators can also be used as a side. These people, they can be divided into separate areas, such as we, as spectators, to talk about their views on this incident, what is happening around, the impact to their lives and so on.

Finally, we can dig deeper, broke the news. Ma said something, Zhang Yong said something the size of mall what kind of action to take, who organized this rebellion, who played in the riots in the nucleus. We can dig a good theme.

for the owners, our advantage is that some write their own blog to be updated, such as Beijing SEO blog have written two articles today, and one is sent to the A5, and This is the second of the. I also brought a lot of traffic, it also reproduced outside to get some chain.

Well, this incident, Beijing SEO thin superficial view of the smell roses introduced here, I am not a marketing expert to do the event, some experts may be able to use these events to promote their products, the use of micro- Bo to show their influence, etc., these are the masters are doing, I can not study. I want to exchange my friends can add QQ: 843745641 This fine smell roses Beijing SEO blog http://www.xixiuqiangwei.com/921.html, welcome reproduced, reprinted, please keep this link, thank you!